02. Get their name in the minds of consumers, to showcase their service.
03. People who don't have Sprint as a cell phone provider, or people who have sprint that are not satisfied with their current data plan.
04. Sprint paid Yahoo to display their ad on Yahoo's main page.
05. People who are unaware of alternative cell phone carriers or plans could benefit from this ad. It might harm (upset) people who already have Sprint and have been paying more than the advertised amount.
06. You might go to their website, contract a representative by phone or visit one of their local retail stores. You may also talk to a friend that has Sprint to get a more personal experience of the company.
07. It's about getting the most service for the least amount of money. The ad emphasizes the word "everything" and the "$69.99" price tag.
08. The features and price per month are clearly displayed. The signing of a contract or 2 year agreement is implied.
09. The terms of the condition are left out. The consumer must do further research to discover the fine print.
10. The recognizable logo and large price are used to gain the attention of the consumer.
11. They use their logo because they know it is recognizable. The price might catch the attention of people who might be thinking about switching cell phone providers.
12. Parents might understand the ad differently than their children. Both parties may be using a cellphone, but have a very different relationship with the device. The parents are the ones that are most likely paying for the phone and the service. This ad seems to be marketing more towards the parents (emphasis on price and not 'cool' feature)
13. You might learn if you are more price conscious or bells-and-whistle driven.
14. This ad was made sometime in 2010, the result of a 2010 survey are quoted in the ad.
15. It is a rotating ad on Yahoo's homepage.
16. It is fact, with some of the information written in fine print.
17. I think its pretty credible. Its a large company with a lot at stake and a lot to lose if they mislead people.
18. American Consumer Satisfaction Index.
http://anymobileanytime.sprint.com/index.php?ECID=MA:AB:20100819:AMAT:OUR69:GPH:300x250&time=1285592256275476
